TY  - GEN
N2  - This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
DO  - 10.1007/978-3-319-16661-2
DO  - doi
AB  - This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
T1  - Wine queensunderstanding the role of women in wine marketing /
AU  - Ramšak, Mojca,
CN  - TP548
ID  - 726166
KW  - Wine and wine making
KW  - Women in the wine industry.
SN  - 9783319166612
SN  - 3319166611
TI  - Wine queensunderstanding the role of women in wine marketing /
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16661-2
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16661-2
ER  -