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000726166 020__ $$a9783319166612$$qelectronic book
000726166 020__ $$a3319166611$$qelectronic book
000726166 020__ $$z9783319166605
000726166 0247_ $$a10.1007/978-3-319-16661-2$$2doi
000726166 035__ $$aSP(OCoLC)ocn905490648
000726166 035__ $$aSP(OCoLC)905490648
000726166 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dGW5XE$$dN$T$$dUPM$$dCDX$$dCOO$$dYDXCP$$dOCLCF$$dEBLCP$$dVLB
000726166 049__ $$aISEA
000726166 050_4 $$aTP548$$b.R35 2015eb
000726166 08204 $$a641.2/20688$$223
000726166 1001_ $$aRamšak, Mojca,$$eauthor.
000726166 24510 $$aWine queens$$h[electronic resource] :$$bunderstanding the role of women in wine marketing /$$cMojca Ramšak.
000726166 264_1 $$aCham :$$bSpringer,$$c2015.
000726166 300__ $$a1 online resource (xiii, 49 pages) :$$billustrations.
000726166 336__ $$atext$$btxt$$2rdacontent
000726166 337__ $$acomputer$$bc$$2rdamedia
000726166 338__ $$aonline resource$$bcr$$2rdacarrier
000726166 4901_ $$aSpringerBriefs in business,$$x2191-5482
000726166 504__ $$aIncludes bibliographical references and index.
000726166 5050_ $$aThe Initiation into the Wine Kingdom -- The World History of Wine Queens -- The Lessons from the Slovene Case -- The Material Inventory of Wine Queens -- The Marketing Approach in Wine Kingdom -- The Wine Queen and the Beauty Queen -- The Objectification Makes the Profit -- Concluding Thoughts.
000726166 506__ $$aAccess limited to authorized users.
000726166 520__ $$aThis book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
000726166 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed March 25, 2015).
000726166 650_0 $$aWine and wine making$$xMarketing.
000726166 650_0 $$aWomen in the wine industry.
000726166 77608 $$iPrint version:$$z9783319166605
000726166 830_0 $$aSpringerBriefs in business.
000726166 852__ $$bebk
000726166 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16661-2$$zOnline Access$$91397441.1
000726166 909CO $$ooai:library.usi.edu:726166$$pGLOBAL_SET
000726166 980__ $$aEBOOK
000726166 980__ $$aBIB
000726166 982__ $$aEbook
000726166 983__ $$aOnline
000726166 994__ $$a92$$bISE