@article{726205,
      recid = {726205},
      author = {Trenz, Manuel,},
      title = {Multichannel commerce a consumer perspective on the  integration of physical and electronic channels /  [electronic resource] :},
      pages = {1 online resource.},
      abstract = {This book takes an in-depth look at consumer behavior in  the context of multichannel commerce, and explores how the  convergence of physical and electronic channels influences  consumer decision-making in a multichannel environment. In  this regard, it goes far beyond explaining choices between  online and offline sales channels, instead providing  insights into how the interplay between different channel  types is valued by different consumer types and for  different products. The book extends previous  conceptualizations of multichannel commerce to reflect and  incorporate recent technological advances. The results  provide valuable guidelines on how, why and when  multichannel integration services can be exploited by  classical retailers, helping them to compete with their  purely online competitors on the internet.},
      url = {http://library.usi.edu/record/726205},
      doi = {https://doi.org/10.1007/978-3-319-16115-0},
}