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000726205 020__ $$a9783319161150$$qelectronic book
000726205 020__ $$a3319161156$$qelectronic book
000726205 020__ $$z9783319161143
000726205 0247_ $$a10.1007/978-3-319-16115-0$$2doi
000726205 035__ $$aSP(OCoLC)ocn905599900
000726205 035__ $$aSP(OCoLC)905599900
000726205 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dGW5XE$$dBTCTA$$dE7B$$dUPM$$dCDX$$dCOO$$dYDXCP$$dOCLCF
000726205 049__ $$aISEA
000726205 050_4 $$aHF5415.129
000726205 08204 $$a658.8$$223
000726205 1001_ $$aTrenz, Manuel,$$eauthor.
000726205 24510 $$aMultichannel commerce$$h[electronic resource] :$$ba consumer perspective on the integration of physical and electronic channels /$$cManuel Trenz.
000726205 264_1 $$aCham :$$bSpringer,$$c[2015]
000726205 264_4 $$c©2015
000726205 300__ $$a1 online resource.
000726205 336__ $$atext$$btxt$$2rdacontent
000726205 337__ $$acomputer$$bc$$2rdamedia
000726205 338__ $$aonline resource$$bcr$$2rdacarrier
000726205 4901_ $$aProgress in IS
000726205 504__ $$aIncludes bibliographical references.
000726205 5050_ $$aIntroduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection.
000726205 506__ $$aAccess limited to authorized users.
000726205 520__ $$aThis book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
000726205 588__ $$aDescription based on online resource; title from PDF title page (viewed March 26, 2015).
000726205 650_0 $$aMarketing channels.
000726205 650_0 $$aSelling.
000726205 650_0 $$aRetail trade.
000726205 650_0 $$aCommerce.
000726205 650_0 $$aElectronic commerce.
000726205 77608 $$iPrint version:$$z9783319161143
000726205 830_0 $$aProgress in IS.
000726205 852__ $$bebk
000726205 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16115-0$$zOnline Access$$91397441.1
000726205 909CO $$ooai:library.usi.edu:726205$$pGLOBAL_SET
000726205 980__ $$aEBOOK
000726205 980__ $$aBIB
000726205 982__ $$aEbook
000726205 983__ $$aOnline
000726205 994__ $$a92$$bISE