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Employee engagement in media management [electronic resource] : creativeness and organizational development / Stavros Georgiades.

9783319162171 electronic book
3319162179 electronic book
9783319162164

Cham, Switzerland : Springer, [2015]

English

1 online resource.

10.1007/978-3-319-16217-1 doi

P96.M34

302.23068

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Includes bibliographical references.

Access limited to authorized users.

Media business and innovation.

Print version: 9783319162164

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