000726343 000__ 02792cam\a2200457Ii\4500 000726343 001__ 726343 000726343 005__ 20230306140816.0 000726343 006__ m\\\\\o\\d\\\\\\\\ 000726343 007__ cr\cn\nnnunnun 000726343 008__ 150401s2015\\\\sz\\\\\\ob\\\\000\0\eng\d 000726343 020__ $$a9783319162171$$qelectronic book 000726343 020__ $$a3319162179$$qelectronic book 000726343 020__ $$z9783319162164 000726343 0247_ $$a10.1007/978-3-319-16217-1$$2doi 000726343 035__ $$aSP(OCoLC)ocn905969533 000726343 035__ $$aSP(OCoLC)905969533 000726343 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dGW5XE$$dBTCTA$$dE7B$$dUPM$$dCDX$$dCOO$$dYDXCP$$dOCLCF$$dOCLCO$$dEBLCP 000726343 049__ $$aISEA 000726343 050_4 $$aP96.M34 000726343 050_4 $$aP90 000726343 08204 $$a302.23068$$223 000726343 1001_ $$aGeorgiades, Stavros,$$eauthor. 000726343 24510 $$aEmployee engagement in media management$$h[electronic resource] :$$bcreativeness and organizational development /$$cStavros Georgiades. 000726343 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2015] 000726343 300__ $$a1 online resource. 000726343 336__ $$atext$$btxt$$2rdacontent 000726343 337__ $$acomputer$$bc$$2rdamedia 000726343 338__ $$aonline resource$$bcr$$2rdacarrier 000726343 4901_ $$aMedia business and innovation 000726343 504__ $$aIncludes bibliographical references. 000726343 5050_ $$a1 Introduction -- 2 Employee Engagement and Organizational Change -- 3 Communication Process to Achieve Employee Engagement -- 4 Organizational Arrangements for Participation Leading Towards Employee Engagement -- 5 Employee Engagement Implementation Leading Towards Employee Creativity -- 6 Assessing Employee Creativity -- 7 Conclusion. 000726343 506__ $$aAccess limited to authorized users. 000726343 520__ $$aThis book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change. The book contemplates the discipline of Media Management through a management lens, and focuses on the construct of employee engagement and its value with regard to successfully introducing change and achieving organizational development. It concentrates on providing the necessary information and organizational arrangements from the points of view of media managers and employees, and highlights how this engagement can encourage employees to create and innovate. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations. 000726343 650_0 $$aMass media$$xManagement. 000726343 650_0 $$aMass media$$xEmployees. 000726343 77608 $$iPrint version:$$z9783319162164 000726343 830_0 $$aMedia business and innovation. 000726343 852__ $$bebk 000726343 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16217-1$$zOnline Access$$91397441.1 000726343 909CO $$ooai:library.usi.edu:726343$$pGLOBAL_SET 000726343 980__ $$aEBOOK 000726343 980__ $$aBIB 000726343 982__ $$aEbook 000726343 983__ $$aOnline 000726343 994__ $$a92$$bISE