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Global business strategy [electronic resource] : multinational corporations venturing into emerging markets / Kazuyuki Motohashi.

Motohashi, Kazuyuki, author.
2015
HD62.4
Available Online
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Title
Global business strategy [electronic resource] : multinational corporations venturing into emerging markets / Kazuyuki Motohashi.
Author
Motohashi, Kazuyuki, author.
ISBN
9784431554684 electronic book
4431554688 electronic book
9784431554677
DOI
https://doi.org/10.1007/978-4-431-55468-4
Published
Tokyo : Springer, 2015.
Language
English
Description
1 online resource (xvii, 259 pages) : illustrations.
Item Number
10.1007/978-4-431-55468-4 doi
Call Number
HD62.4
Dewey Decimal Classification
658.1/8
Summary
This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader?s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed April 2, 2015).
Series
Springer texts in business and economics.
Available in Other Form
Print version: 9784431554677
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All Resources
1. Introduction: Needs for New Global Strategies
Part I. Global Business Strategy
2. Management Strategies for Global Businesses
3. Changes in the Global Economic Environment
4. Comparison of Economic Institutions in China and India
5. New Business Model as Response to Competition from Emerging Economies
6. India?s Neemrana Industrial Park for Japanese Firms
Part II. Fundamentals Of Strategic Planning
7. Alliance-based Global Strategy
8. Hitachi Construction Machinery: Becoming a Wholly Owned Chinese Entity
9. Marketing Theory in Global Business Context
10. Shiseido Marketing in China
11. International R&D Management
12. Multinationals? R&D in China and India
13. Thailand?s National Science and Technology Development Agency and Japanese Firms
14. Suzuki Motor?s Expansion in India
15. Strategy Integration at the Global Level.

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