@article{726500,
      recid = {726500},
      author = {Agarwal, Renu, and Selen, Willem, and Roos, Göran, and  Green, Roy,},
      title = {The handbook of service innovation [electronic resource]  /},
      pages = {1 online resource (xl, 842 pages) :},
      abstract = {Bringing together some of the world?s leading thinkers,  academics and professionals to provide practitioners,  students and academicians with comprehensive insights into  implementing effective service innovation. This book  presents service innovation holistically and systemically  across various service areas, including health, education,  tourism, hospitality, telecommunications, and retail. It  addresses contemporary issues through conceptual and  applied contributions across industry, academia, and  government, providing insights for improved practice and  policy making. Featuring cutting-edge research  contributions, practical examples, implementations and a  select number of case studies across several growth service  industries, this book also includes examples of failed  service innovation attempts in order to demonstrate a  balanced view of the topic and to make clear the pitfalls  to be avoided. Culminating in a suggested step-by-step  guide to enable service organization?s managers to  understand and implement the concepts of service innovation  and manage its evolutionary processes effectively, this  book will prove a valuable resource to a wide reaching  audience including researchers, practitioners, managers,  and students who aspire to create a deeper scientific  foundation for service design and engineering, service  experience and marketing, and service management and  innovation. Includes endorsements from professionals in the  field of service innovation.},
      url = {http://library.usi.edu/record/726500},
      doi = {https://doi.org/10.1007/978-1-4471-6590-3},
}