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000726538 020__ $$a9783319145235$$qelectronic book
000726538 020__ $$a3319145231$$qelectronic book
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000726538 0247_ $$a10.1007/978-3-319-14523-5$$2doi
000726538 035__ $$aSP(OCoLC)ocn907289233
000726538 035__ $$aSP(OCoLC)907289233
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000726538 08204 $$a658.4/062$$223
000726538 24500 $$aAdoption of innovation$$h[electronic resource] :$$bbalancing internal and external stakeholders in the marketing of innovation /$$cAlexander Brem, Éric Viardot, editors.
000726538 264_1 $$aCham :$$bSpringer,$$c2015.
000726538 300__ $$a1 online resource (vi, 230 pages) :$$billustrations.
000726538 336__ $$atext$$btxt$$2rdacontent
000726538 337__ $$acomputer$$bc$$2rdamedia
000726538 338__ $$aonline resource$$bcr$$2rdacarrier
000726538 504__ $$aIncludes bibliographical references.
000726538 5050_ $$aAdoption of Innovation -- Balancing Internal and External Stakeholders in the Marketing of Innovation -- Corporate Prediction Markets for Innovation Management -- Innovations in Consumer Science: Applications of Neuro-Scientific Research Tools -- Social Cognitive Theory and the Technology Acceptance Model in the Cloud Computing Context: The Role of Social Networks, Privacy Concerns and Behavioural Advertising -- Customer Co-Production and Service Innovation Characteristics: A Conceptual Argument -- Building Innovative Competitive Advantage in the Mind of Customers -- Institutions and Collaborative Innovation -- Organizing Open Innovation for Sustainability -- Visions and Radical Innovation: A Typology -- Innovating the Business Model: The Case of Space -- Real Options Reasoning and Innovative Performance in the Context of Dynamic Capabilities -- Uncovering Driving Forces for Better Product Innovation: Have Russian Firms Learned to Balance the Focus on Internal and External Partner?.
000726538 506__ $$aAccess limited to authorized users.
000726538 520__ $$aThis edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies, concepts and tools - such as the continuous development of new product and services - become vital for their success. On the other hand, marketing management is influenced by innovation as illustrated by the way social media and Internet have revolutionized the traditional marketing-mix. Such linkages between innovation and marketing research need to be much stronger as companies have to convince internal and external stakeholders to achieve successful innovation strategies. State-of-the-art research output from different perspectives would suit the needs of a researcher as well as the company CEO alike.
000726538 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed April 14, 2015).
000726538 650_0 $$aTechnological innovations$$xManagement.
000726538 650_0 $$aTechnological innovations$$xEconomic aspects.
000726538 7001_ $$aBrem, Alexander,$$eeditor.
000726538 7001_ $$aViardot, Eric,$$eeditor.
000726538 77608 $$iPrint version:$$tAdoption of innovation : balancing internal and external stakeholders in the marketing of innovation.$$dSwitzerland : Springer International Publishing, c2015$$z9783319145228
000726538 852__ $$bebk
000726538 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-14523-5$$zOnline Access$$91397441.1
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000726538 980__ $$aBIB
000726538 982__ $$aEbook
000726538 983__ $$aOnline
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