The 1980's [electronic resource] : a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; Tomas R. Baird [and four others], co-editors
Academy of Marketing Science. Annual Conference (5th : 1981 : Miami Beach, Florida); Bellur, Venkatakrishna V., editor.; Baird, Thomas R., editor.
2015
HF5415.1
Available Online

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Title The 1980's [electronic resource] : a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; Tomas R. Baird [and four others], co-editors
Corporate Author Academy of Marketing Science. Annual Conference (5th : 1981 : Miami Beach, Florida)
Alternate Title Developments in marketing science. Volume IV.
ISBN 9783319169767 electronic book
3319169769 electronic book
9783319169750
DOI https://doi.org/10.1007/978-3-319-16976-7
Published Cham : Springer, [2015]
Language English
Description 1 online resource : illustrations
Other Standard Identifiers 10.1007/978-3-319-16976-7 doi
Call Number HF5415.1
Dewey Decimal Classification 658.800973
Summary This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980?s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy?s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note Proceedings of the 1981 Academy of Marketing Science (AMS) annual conference, Miami Beach, Florida, April 29-May 2, 1981.
Reprint from original edition: Developments in marketing science, volume IV.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Bellur, Venkatakrishna V., editor.
Baird, Thomas R., editor.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Available in Other Form Print version: 9783319169750
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Preface
Foreword
Channels of Distribution
Consumer Behavior
Industrial Marketing
International Marketing
Marketing Education
Marketing Management
Marketing Research
Non-Profit and Health Services Marketing
Promotions
Public Policy
Quantitative Marketing
Research in Progress
Miscellaneous.

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