The 1980's: [electronic resource] :: a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference /: Venkatakrishna V. Bellur, editor ; Tomas R. Baird [and four others], co-editors

Bellur, Venkatakrishna V.,; Baird, Thomas R.,; Academy of Marketing Science.

doi:10.1007/978-3-319-16976-7

The 1980's [electronic resource] : a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; Tomas R. Baird [and four others], co-editors

Academy of Marketing Science. Annual Conference (5th : 1981 : Miami Beach, Florida); Bellur, Venkatakrishna V., editor.; Baird, Thomas R., editor.

2015

HF5415.1

Available Online

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Title

The 1980's [electronic resource] : a decade of marketing challenges : proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference / Venkatakrishna V. Bellur, editor ; Tomas R. Baird [and four others], co-editors

Corporate Author

Academy of Marketing Science. Annual Conference (5th : 1981 : Miami Beach, Florida)

Alternate Title

Developments in marketing science. Volume IV.

ISBN

9783319169767 electronic book
3319169769 electronic book
9783319169750

DOI

https://doi.org/10.1007/978-3-319-16976-7

Published

Cham : Springer, [2015]

Language

English

Description

1 online resource : illustrations

Item Number

10.1007/978-3-319-16976-7 doi

Call Number

HF5415.1

Dewey Decimal Classification

658.800973

Summary

This volume includes the full proceedings from the 1981 Academy of Marketing Science(AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980?s: A Decade of Marketing Challenges. It provides a variety of quality research in the fi elds of marketing theory and practice in areas such as consumer behavior, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy off ers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes refl ecting the evolution of the fi eld. Volumes deliver cutting-edge research and insights, complimenting the Academy?s fl agship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Note

Proceedings of the 1981 Academy of Marketing Science (AMS) annual conference, Miami Beach, Florida, April 29-May 2, 1981.
Reprint from original edition: Developments in marketing science, volume IV.

Bibliography, etc. Note

Includes bibliographical references and index.

Access Note

Access limited to authorized users.

Added Author

Bellur, Venkatakrishna V., editor.
Baird, Thomas R., editor.

Series

Developments in Marketing Science: Proceedings of the Academy of Marketing Science.

Available in Other Form

Print version: 9783319169750

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Online Access