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000726836 020__ $$a9783319170497$$qelectronic book
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000726836 0247_ $$a10.1007/978-3-319-17049-7$$2doi
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000726836 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1991 :$$cFort Lauderdale, Florida)
000726836 24510 $$aProceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] /$$cRobert L. King, editor.
000726836 264_1 $$aCham :$$bSpringer,$$c2015.
000726836 300__ $$a1 online resource (xxix, 377 pages).
000726836 336__ $$atext$$btxt$$2rdacontent
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000726836 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000726836 500__ $$aInternational conference proceedings.
000726836 500__ $$aIncludes author index.
000726836 504__ $$aIncludes bibliographical references and index.
000726836 5050_ $$aBuyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology.
000726836 506__ $$aAccess limited to authorized users.
000726836 520__ $$aThis volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy{u2019}s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000726836 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed May 7, 2015).
000726836 650_0 $$aMarketing$$vCongresses.
000726836 7001_ $$aKing, Robert L.,$$eeditor.
000726836 77608 $$iPrint version:$$z9783319170480
000726836 830_0 $$aDevelopments in marketing science.
000726836 852__ $$bebk
000726836 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-17049-7$$zOnline Access$$91397441.1
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