Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Robert L. King, editor.

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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Robert L. King, editor.

9783319170497 electronic book
331917049X electronic book
9783319170480

Cham : Springer, 2015.

English

1 online resource (xxix, 377 pages).

10.1007/978-3-319-17049-7 doi

HF5411

658.8

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy{u2019}s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

International conference proceedings.
Includes author index.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed May 7, 2015).

Developments in marketing science.

Print version: 9783319170480

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