European retail research. 2014, Volume 28, Issue I [electronic resource] / Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda (eds.).
2015
HF5429.6.E85
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Title
European retail research. 2014, Volume 28, Issue I [electronic resource] / Thomas Foscht, Dirk Morschett, Thomas Rudolph, Peter Schnedlitz, Hanna Schramm-Klein, Bernhard Swoboda (eds.).
ISBN
9783658096038 electronic book
3658096039 electronic book
9783658096021
3658096020
3658096039 electronic book
9783658096021
3658096020
Published
Wiesbaden : Springer Gabler, [2015]
Copyright
©2015
Language
English
Description
1 online resource (vi, 160 pages)
Item Number
10.1007/978-3-658-09603-8 doi
Call Number
HF5429.6.E85
Dewey Decimal Classification
381.094
Summary
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication?s concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research ? based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome. Contents Making Consumers Switch from Counterfeit to Genuine Luxury Successful GAM Organisation The World?s leading E-retailers and Environmental Sustainability Willingness to Pay in Food Retailing Retailing in Brazil Retailing in New Zealand Target Groups Retail Researchers, Retail Executives, Retail Lectures, Retail Students The Editors Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Hanna Schramm-Klein, University of Siegen, Germany Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
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Includes bibliographical references.
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Source of Description
Online resource; title from PDF title page (SpringerLink, viewed May 12, 2015).
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European Retail Research.
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