Minority marketing [electronic resource] : issues and prospects - Proceedings of the 1987 Minority Marketing Congress, Greensboro, North Carolina, November 12-14, 1987 / Robert L. King, editor ; presented by the Academy of Marketing Science, The Citadel, and North Carolina A & T State University.
2015
HF5415.127
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Title
Minority marketing [electronic resource] : issues and prospects - Proceedings of the 1987 Minority Marketing Congress, Greensboro, North Carolina, November 12-14, 1987 / Robert L. King, editor ; presented by the Academy of Marketing Science, The Citadel, and North Carolina A & T State University.
ISBN
9783319173924 electronic book
3319173928 electronic book
9783319173917
3319173928 electronic book
9783319173917
Published
Cham [Switzerland] : Springer, [2015]
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-319-17392-4 doi
Call Number
HF5415.127
Dewey Decimal Classification
658.804
Summary
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on various topics in minority marketing including advertising, promotion and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note
Reprint. Original edition: Minority marketing : issues and prospects, special conference series, vol. 3, edited by Robert L. King. Academy of Marketing Science, copyright 1987.
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Access limited to authorized users.
Added Author
King, Robert L., editor.
Series
Developments in marketing science: proceedings of the Academy of Marketing Science.
Available in Other Form
Print version: 9783319173917
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Table of Contents
Foreword
Plenary Session
Issues in Methodology
Consumer Behavior,- Minorities and Advertising and Promotion
Minority Enterprises.
Plenary Session
Issues in Methodology
Consumer Behavior,- Minorities and Advertising and Promotion
Minority Enterprises.