Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, Montreal, Canada, April 27-May 1, 1988 [electronic resource] / Kenneth D. Bahn, editor.

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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference, Montreal, Canada, April 27-May 1, 1988 [electronic resource] / Kenneth D. Bahn, editor.

9783319170466 electronic book
3319170465 electronic book
9783319170459

Cham [Switzerland] : Springer, [2015]

English

1 online resource (532 pages)

10.1007/978-3-319-17046-6 doi

HF5438.4

658.8
330 658.4092 658.8 658.81

This volume includes the full proceedings from the 1988 Academy of Marketing Science (AMS) Annual Conference held in Montreal, Canada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

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Developments in marketing science : proceedings of the Academy of Marketing Science ; Volume 11.

Print version: 9783319170459

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