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000727075 020__ $$a9783319169439$$qelectronic book
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000727075 0247_ $$a10.1007/978-3-319-16943-9$$2doi
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000727075 1102_ $$aAcademy of Marketing Science.$$bAnnual Conference$$d(1985 :$$cMiami Beach, Florida)
000727075 24510 $$aProceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference$$h[electronic resource] /$$cNaresh K. Malhotra, editor.
000727075 264_1 $$aCham :$$bSpringer,$$c2015.
000727075 300__ $$a1 online resource.
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000727075 337__ $$acomputer$$bc$$2rdamedia
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000727075 4901_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,$$x2363-6165
000727075 500__ $$aInternational conference proceedings.
000727075 500__ $$aIncludes author index.
000727075 5050_ $$aForeword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Special Session Papers -- Research in Progress.
000727075 506__ $$aAccess limited to authorized users.
000727075 520__ $$aThis volume includes the full proceedings from the 1985 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000727075 588__ $$aOnline resource; title from PDF title page (viewed May 15, 2015)
000727075 650_0 $$aMarketing$$vCongresses.
000727075 7001_ $$aMalhotra, Naresh K.,$$eeditor.
000727075 77608 $$iPrint version:$$z9783319169422
000727075 830_0 $$aDevelopments in Marketing Science.
000727075 852__ $$bebk
000727075 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-16943-9$$zOnline Access$$91397441.1
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