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Consumer Behavior and Addiction
An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice
Antecedents of Behavior Change
Achieving Satisfaction with a Long-Term Service
Using Fear Appeals for AIDS Prevention
Measuring the Effectiveness of Emotional Commercials
A Proposed Theoretical Model for Dyadic Marketing
Bases for the Formation of Product Gender Images
An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk
Evidence of a New Brand?s Success
Deviation from Price Expectation
Life Begins when the Kids Leave Home and the Dog Dies
A Health Oriented Explanation for Snacking Behavior
Lifestyle Research in the Context of Household Economic Behavior
An Exploratory Empirical Inquiry into Consumer Logistics
The Diffusion of Innovations
An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior
A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East
What is Time?: An Empirical Exploratory Investigation
Debt Swap for Education
The Interplay between Consumption and Politics in the Polish Economy
The Mauiladora Program
The U.S. Canada Free Trade Pact
Global Branding Policies by the Big Three Soapmakers
International Marketing Strategies of the U.S. Fast Food Franchises
Global Sourcing
Organizational Commitment and International Competitiveness
Swedish Consumers Attitudes towards Imported Products
A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers
Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations
Consumer Satisfaction with Foreign and Domestic Products
Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore
Franchising of U.S. Fast Food Chains in Hong Kong
Building Exporting Capabilities
Accelerated Change in the Pacific Rim
Aspects of Outshopping
Foreign Direct Investment in the U.S.
Environmental Factors and Wholesaler Structure in Nigeria
International Marketing: The Perils of Causal Reasoning from Single Instances
An Evaluation of the Current Export Marketing Practices of United States Firms
Exporting Market Share Analysis
The Relationship between Managerial Characteristics and Exporting Behavior
A Model of Marketing Strategy for Export Trading Companies
Client-Sponsored Marketing Project Courses
Internationally-Oriented Marketing Curriculum Development
A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom
Marketing?s Greatest Challenge
An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers
Conjoint Analysis as a Methodological Approach in Ethics Research
An Overview of Ethical Considerations in Industrial Marketing
An Update on the Definition of Marketing
An Investigation of Marketing Educators? Activities and Perceptions Regarding Teaching and Research
The Language of Marketing
Examination Procedures in Marketing Education
A Study of the Effects on Buyer?s Choice between Different Price Incentives
An Exploratory Study on Consumers? Attitudes Toward Rebates
Retailers Perception of In-Store Customers? Attitude Toward Rebates
Retailer Perception of In-Store Customer Responsibility
Self-Image of Elderly and Non-Elderly Consumers
The Product Warranty Audit
Segmenting the Transit Bus Market
Marketing when Payment is Voluntary
Spurious Awareness in the Wine Industry
Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry
The Effect of Celebrity Endorsement Announcements on Stock Prices
A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm
Consumer Incentives Programs
Is the Marketing Concept Short-Term Oriented
Marketing Inertia
An Examination of the Focus Strategy
The First Client Abroad
Organizational Life Cycle Theory
Characteristics of the Principal Influencer in Organizational Buying Committees
A Note on the Relationship between Advertising and Sales
Marketing Strategy Implications of Consumer Preferences for Downtown Housing
What is Important to Whom
A Model of the Buying Center Decision Making Process
Self Concept Effects on Marketing Performance as Related to Job Satisfaction
Relative Effects of Expectancy and Commitment of Salespeople?s Work Outcomes
Personal Selling
Trade Shows as an Industrial Promotion Tool
Characteristics Discriminating Job Satisfied Retail Salespersons
Suggestion Selling in the Fast Food Environment
Jung?s Type Theory
A Conceptual Framework of Functional Conflict in Marketing Channels
External Dependency and Evolution in Marketing Channels
Using Game Theory to Model Channel Relationships
How Marketing-Oriented are the Pricing Practices of Industrial Service Providers?
Purchase Behavior by Commodities Buyers
Negotiator Personality and Concession Perceptions in Shipper-Motor Carrier Negotiations
An Examination of North American Leading Edge Logistics
The Battle Against Counterfeit Products
A Model of Conflict Comparison between International and Domestic Channels
Fish Distribution System
Distribution and Sales Management Strategies Related to International Involvement Levels
An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value for Frequently Purchased Consumer Packaged Goods
Older Female Apparel Consumers
Direct Product Profit
Product Strategies and the Perceived Competitive Situation
A Closer Look at Customer Service
Dynamics of Service Encounters
Service Quality
Marketing New Services
Physician, Heal Thyself
Identifying Consequential and Speculative Opportunities in the Health Care Industry
Perceived Quality in Health Care Service Consumption
Information Sources for Strategic Planning in Primary Care Facilities
Healthcare Services Consumerism Among Older Persons
Exploring the Relationship between Healthcare Services Satisfaction
Profiling the Older Healthcare Services Consumer Activist
The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities
The Structure of Customer Complaint Behavior in the Airline Industry
Perceptions Towards Implementation of Microcomputers
Use Segmentation of the Local TV News Audience
Site Selection Analysis in Tourism
Increasing ATM Utilization
Image Variables as Discriminating Factors
Marketing Higher Educational Institutions to Academically Talented Students
Consumer Satisfaction in Higher Education
Service Provider and Receiver Perceptual Gap Analysis for Effective Dental Specialist Services Marketing
Retail Pharmacy Patronage
Attribute Category Importance in Stimulating Interest and Intention to Use a New Service
Determining the Optimal Promotional Mix for Health Care Cost Containment Systems
An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations
The Validity of Alternative Measures of Attribute Importance
A Model for Researching Computer Assisted Cutoff Process
Reducing Spurious and Uniformed Response by Means of Respondent Warnings
Coupon Usage by Chinese Consumers
Assessing and Managing Hispanic Markets in the U.S.
Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin
Ebonics and Advertising to the Black Consumer
Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix
A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context
Expert Systems
Marketing and Economic Development
Are Market Performance Discriminators of Consumer and Industrial Products Similar?
The Tasks of Strategic Market Management
A Methodology for the Joint Analysis of Moral Choice and Transshipment
Relative Attractiveness of Rewards to Singaporean Salespersons
Marketing for Product Use
Characteristics of an Adopting Unit and Implementation of an Innovation
Advertising Practices of Industrial Manufacturers
Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers
Life Style Segmentation in a Service Industry
Marketing of Health Care Services
Evaluating the Relevance of Marketing to Social Welfare Service Organizations
Image as a Strategic Tool for Service Marketers
Analyzing the Performance of Mass Transit Systems
Frequent Flyer Programs
High Tech Service Innovativeness
Interactive Services Marketing.
An Exploratory Investigation into the Relationship between Evoked Set Decisions and Final Purchase Choice
Antecedents of Behavior Change
Achieving Satisfaction with a Long-Term Service
Using Fear Appeals for AIDS Prevention
Measuring the Effectiveness of Emotional Commercials
A Proposed Theoretical Model for Dyadic Marketing
Bases for the Formation of Product Gender Images
An Empirical Investigation of the Relationship between Product Familiarity and Perceived Risk
Evidence of a New Brand?s Success
Deviation from Price Expectation
Life Begins when the Kids Leave Home and the Dog Dies
A Health Oriented Explanation for Snacking Behavior
Lifestyle Research in the Context of Household Economic Behavior
An Exploratory Empirical Inquiry into Consumer Logistics
The Diffusion of Innovations
An Empirical Study of the Relationship between Personal Values and Innovative Purchasing Behavior
A Study of the Diffusion, Acceptance, and Marketing of Credit Cards in the Middle East
What is Time?: An Empirical Exploratory Investigation
Debt Swap for Education
The Interplay between Consumption and Politics in the Polish Economy
The Mauiladora Program
The U.S. Canada Free Trade Pact
Global Branding Policies by the Big Three Soapmakers
International Marketing Strategies of the U.S. Fast Food Franchises
Global Sourcing
Organizational Commitment and International Competitiveness
Swedish Consumers Attitudes towards Imported Products
A Comparative Study of How the U.S. Products are Ranked by Canadian and Turkish Customers
Individual Differences Moderators of Country-of-Origin Effect on Product Evaluations
Consumer Satisfaction with Foreign and Domestic Products
Foreign vs. Local Tourist Attitudes Toward Food Vending Places in Singapore
Franchising of U.S. Fast Food Chains in Hong Kong
Building Exporting Capabilities
Accelerated Change in the Pacific Rim
Aspects of Outshopping
Foreign Direct Investment in the U.S.
Environmental Factors and Wholesaler Structure in Nigeria
International Marketing: The Perils of Causal Reasoning from Single Instances
An Evaluation of the Current Export Marketing Practices of United States Firms
Exporting Market Share Analysis
The Relationship between Managerial Characteristics and Exporting Behavior
A Model of Marketing Strategy for Export Trading Companies
Client-Sponsored Marketing Project Courses
Internationally-Oriented Marketing Curriculum Development
A Guide on the Design, Selection, and Implementation of Marketing Simulation for the Classroom
Marketing?s Greatest Challenge
An Examination of Demographic Variables Associated with Ethical Behaviors and Perceptions of Retailers
Conjoint Analysis as a Methodological Approach in Ethics Research
An Overview of Ethical Considerations in Industrial Marketing
An Update on the Definition of Marketing
An Investigation of Marketing Educators? Activities and Perceptions Regarding Teaching and Research
The Language of Marketing
Examination Procedures in Marketing Education
A Study of the Effects on Buyer?s Choice between Different Price Incentives
An Exploratory Study on Consumers? Attitudes Toward Rebates
Retailers Perception of In-Store Customers? Attitude Toward Rebates
Retailer Perception of In-Store Customer Responsibility
Self-Image of Elderly and Non-Elderly Consumers
The Product Warranty Audit
Segmenting the Transit Bus Market
Marketing when Payment is Voluntary
Spurious Awareness in the Wine Industry
Assessing the Descriptive Accuracy of Three Theories of Long-Term Profitability for a Service Industry
The Effect of Celebrity Endorsement Announcements on Stock Prices
A Comparison of Forecasting Methods for Estimating the Sales of a Retail Firm
Consumer Incentives Programs
Is the Marketing Concept Short-Term Oriented
Marketing Inertia
An Examination of the Focus Strategy
The First Client Abroad
Organizational Life Cycle Theory
Characteristics of the Principal Influencer in Organizational Buying Committees
A Note on the Relationship between Advertising and Sales
Marketing Strategy Implications of Consumer Preferences for Downtown Housing
What is Important to Whom
A Model of the Buying Center Decision Making Process
Self Concept Effects on Marketing Performance as Related to Job Satisfaction
Relative Effects of Expectancy and Commitment of Salespeople?s Work Outcomes
Personal Selling
Trade Shows as an Industrial Promotion Tool
Characteristics Discriminating Job Satisfied Retail Salespersons
Suggestion Selling in the Fast Food Environment
Jung?s Type Theory
A Conceptual Framework of Functional Conflict in Marketing Channels
External Dependency and Evolution in Marketing Channels
Using Game Theory to Model Channel Relationships
How Marketing-Oriented are the Pricing Practices of Industrial Service Providers?
Purchase Behavior by Commodities Buyers
Negotiator Personality and Concession Perceptions in Shipper-Motor Carrier Negotiations
An Examination of North American Leading Edge Logistics
The Battle Against Counterfeit Products
A Model of Conflict Comparison between International and Domestic Channels
Fish Distribution System
Distribution and Sales Management Strategies Related to International Involvement Levels
An Empirical Analysis of Brand Label, Unit Price, and Package Size as Determinants of Product Value for Frequently Purchased Consumer Packaged Goods
Older Female Apparel Consumers
Direct Product Profit
Product Strategies and the Perceived Competitive Situation
A Closer Look at Customer Service
Dynamics of Service Encounters
Service Quality
Marketing New Services
Physician, Heal Thyself
Identifying Consequential and Speculative Opportunities in the Health Care Industry
Perceived Quality in Health Care Service Consumption
Information Sources for Strategic Planning in Primary Care Facilities
Healthcare Services Consumerism Among Older Persons
Exploring the Relationship between Healthcare Services Satisfaction
Profiling the Older Healthcare Services Consumer Activist
The Relative Importance of Various Factors in the Selection of Privately Funded Long Term Health Care Facilities
The Structure of Customer Complaint Behavior in the Airline Industry
Perceptions Towards Implementation of Microcomputers
Use Segmentation of the Local TV News Audience
Site Selection Analysis in Tourism
Increasing ATM Utilization
Image Variables as Discriminating Factors
Marketing Higher Educational Institutions to Academically Talented Students
Consumer Satisfaction in Higher Education
Service Provider and Receiver Perceptual Gap Analysis for Effective Dental Specialist Services Marketing
Retail Pharmacy Patronage
Attribute Category Importance in Stimulating Interest and Intention to Use a New Service
Determining the Optimal Promotional Mix for Health Care Cost Containment Systems
An Exploration of the Use of Chronometric Methodology in Mapping Automatically Activated Cognitive Associations
The Validity of Alternative Measures of Attribute Importance
A Model for Researching Computer Assisted Cutoff Process
Reducing Spurious and Uniformed Response by Means of Respondent Warnings
Coupon Usage by Chinese Consumers
Assessing and Managing Hispanic Markets in the U.S.
Hispanic Consumer Behavior, Ethnic Identity, and Ethnic Origin
Ebonics and Advertising to the Black Consumer
Estimated Lagged and Cumulative Effects of Customer Service Variables in the Marketing Mix
A Conceptual Framework for Examining Color Preference, Importance and Categorization in Multiattribute Context
Expert Systems
Marketing and Economic Development
Are Market Performance Discriminators of Consumer and Industrial Products Similar?
The Tasks of Strategic Market Management
A Methodology for the Joint Analysis of Moral Choice and Transshipment
Relative Attractiveness of Rewards to Singaporean Salespersons
Marketing for Product Use
Characteristics of an Adopting Unit and Implementation of an Innovation
Advertising Practices of Industrial Manufacturers
Product-Discontent, Incidence of Complaints and Rights Awareness Among Middle-Class Consumers
Life Style Segmentation in a Service Industry
Marketing of Health Care Services
Evaluating the Relevance of Marketing to Social Welfare Service Organizations
Image as a Strategic Tool for Service Marketers
Analyzing the Performance of Mass Transit Systems
Frequent Flyer Programs
High Tech Service Innovativeness
Interactive Services Marketing.