Foreword
Preface
Marketing Strategies for Reaching Minority Markets
Redefining Ethnic Market Segmentation
An Assessment of the Impact of Racially Homogeneous Reference Groups on Strength of Ethnic Affiliation for Black Customers
Initial Impressions in the Retail Buyer-Seller Dyad
The Effects of Ethnicity and Income on the Reported Importance of Selected Retail Store Evaluative Criteria
Promoting to Minorities
Media Usage and the Buying Behavior of Hispanics
The Impact of Promotional Offers on the African American Customer
Uptown Cigarettes
An Empirical Investigation of the Impact of Viewers? Race on their Association of Celebrities in Television Advertising
An Analysis of Frequency Portrayal of Minority Models in Magazine Advertisements
A Selected Bibliography on Marketing to African Americans and Hispanics Since the Late 1970s
The Effect of Ethnic Acculturation on Advertising Perceptions
Segmenting the Asian American Consumer Market
Marketing Strategies for Asian-Americans
Three Additional Factors of Native, American Purchase Behavior
An Examination of the Ethical Dispensation of Health Care in the United States
Employment Status as a Basis of Segmentation of Female Consumers? Adaptive Shopping Behavior
Societal Influences on Schematic Processing in the Service Encounter
Marketing Credit/Mortgage Services in Under Served Markets
Business Social Responsibility
Trends and Strategies in the Marketing of Corporate Image and Identify in a Politically-Conscious South Africa.