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Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Vinay Kothar, editor ; Danny R. Arnold [and four others], co-editors.

Academy of Marketing Science. Annual Conference (6th : 1982 : Las Vegas, Nevada); Kothari, Vinay B., editor.; Arnold, Danny R., 1948- editor.; Academy of Marketing Science, issuing body.
2015
HF5415.1
Available Online
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Title
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Vinay Kothar, editor ; Danny R. Arnold [and four others], co-editors.
Corporate Author
Academy of Marketing Science. Annual Conference (6th : 1982 : Las Vegas, Nevada)
Alternate Title
Developments in marketing science. Volume V.
ISBN
9783319169460 electronic book
3319169467 electronic book
9783319169453
DOI
https://doi.org/10.1007/978-3-319-16946-0
Published
Cham : Springer, [2015]
Language
English
Description
1 online resource.
Item Number
10.1007/978-3-319-16946-0 doi
Call Number
HF5415.1
Dewey Decimal Classification
658.800973
Summary
This volume includes the full proceedings from the 1982 Academy of Marketing Science (AMS) Annual Conference held in Las Vegas, Nevada. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note
Proceedings of a conference held May 5-8, 1982 in Las Vegas, Nevada.
Reprint from original edition: Developments in marketing science, Volume V.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (viewed May 19, 2015).
Added Author
Kothari, Vinay B., editor.
Arnold, Danny R., 1948- editor.
Added Corporate Author
Academy of Marketing Science, issuing body.
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Available in Other Form
Print version: 9783319169453
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Foreword
Preface
Channels of Distribution
Comparative Marketing
Consumer Behavior
Health Services Marketing
Industrial Marketing
International Marketing
Marketing Education
Marketing Management
Marketing and Non-Profit Organizations
Marketing Research
Marketing and Society
Physical Distribution and Logistics
Promotions
Public Policy
Quantitative Analysis
Small Business Management/Marketing
Research in Progress
Miscellaneous.

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