Proceedings of the 1998 Multicultural Marketing Conference [electronic resource] : Montreal, Quebec, Canada, September 17-20, 1998 / Jean-Charles Chebat and A. Ben Oumlil, editors.
Multicultural Marketing Conference (1998 : Montréal, Québec); Chebat, Jean-Charles, 1945-, editor.; Oumlil, A. Ben, editor.; Academy of Marketing Science.
2015
HF5411
Available Online

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Title Proceedings of the 1998 Multicultural Marketing Conference [electronic resource] : Montreal, Quebec, Canada, September 17-20, 1998 / Jean-Charles Chebat and A. Ben Oumlil, editors.
Meeting Name Multicultural Marketing Conference (1998 : Montréal, Québec)
ISBN 9783319173832 electronic book
3319173839 electronic book
9783319173825
DOI https://doi.org/10.1007/978-3-319-17383-2
Published Cham : Springer, [2015]
Language English
Description 1 online resource.
Other Standard Identifiers 10.1007/978-3-319-17383-2 doi
Call Number HF5411
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note "Reprint from orginal edition ... Academy of Marketing Science 1998."
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed May 26, 2015).
Added Author Chebat, Jean-Charles, 1945-, editor.
Oumlil, A. Ben, editor.
Added Corporate Author Academy of Marketing Science.
Series Developments in Marketing Science: Proceedings of the Academy of Marketing Science.
Available in Other Form Print version: 9783319173825
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Multicultural Issues in Asia: Part I
Multicultural Marketing Issues in Africa: Part I
Cultural Effects on Marketing Strategies: Implications for Turkey
Issues in Multicultural Market Segments
Quality-of-Life Issues in Multicultural Marketing Contexts
The Impact of Culture on Promotional Strategy
New Approaches to the Understanding of Japanese Consumers and Marketing
Multi-Cultural Issues in Advertising
Entry Strategies in Emerging Markets of Asia and Africa
African-American Consumers Behavior
Multicultural Services Marketing
Asian-American Markets: Strategic Issues and Insights
Multicultural Marketing Issues in Africa: Part II
Cultural Effects: Markets of Eastern European/Middle East Countries
Marketing Ethics: Research in Progress
Multicultural Issues in Retailing
Multicultural Research Methodology
Issues in Marketing to Hispanic-American Consumers
Multicultural Issues in Business-to-Business Marketing
Multicultural Perceptual Differences and Strategic Tools
Multicultural Issues in Sales Management
Healthcare Marketing
Marketing to African-American Consumers
Issues in Advertising and Marketing Research in Japan
Canadian Perspectives on Culture and Ethnicity in Marketing Management
Multicultural Issues in Asia: Part II
Multicultural Marketing Issues in Africa: Work-in-Progress
Business-to-Business Marketing: Work in Progress
The Role of Culture in Marketing: Canadian Perspectives
Multicultural European Issues in Marketing
Multicultural Issues in Australia and New Zealand.

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