Creating Brand Names: Strategic and International Considerations
Consumer Behavior in East/West Cultures
Intercultural Communication within Multinational Marketing Firms
Antecedents of Marketing Adoption
Empirical Investigation of the Determinants of Marketing Sarawak?s Heritage as a Tourist Destination
Are Perceptions of Personal Selling the Same in Singapore as Those in the U.S.?
Purchasing Decisions Among Black and White Families for Selected Products in Durham, North Carolina
Psychological Influences on African American Compulsive Gambling Behavior
Ethnicity and Lottery Ticket Purchase
Ethnocentric Tendencies and Consumer Purchase Behavior in Central and Eastern Europe
Cultural Differences in the Appreciation of Art Periods and Art Forms
Consumers? Perceptions of Uni- and Bi-National Products
An Examination of the Impact of Closing Techniques and Buyer Gender on Attitude Toward the Salesperson
Training Multicultural Sales Managers
How Appealing are Sales Careers?
Impact of Shortening International Product Life Cycle
Religion: The Determining Factor in Constructing Global Marketing Strategies
A Study of Employee Satisfaction with HMO Services at a Historically Black University
Predictive Factors of Abortion Attitudes Between Whites and Blacks
Health Care: A Competitive Environment
Malaysian Consumers Attitudes and Purchases Toward Local vs. Foreign Made Products
Wives? Involvement and the Effects of Sex Role Orientation in Purchase Decisions by Families
Consumer Attitudes Toward Advertising: Does Culture Matter?
International Advertising: Using Hofstede?s (1980) Framework as a Basis for Standardization.