Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference: [electronic resource] /: Jay D. Lindquist, editor.

Lindquist, Jay D.,; Academy of Marketing Science.

doi:10.1007/978-3-319-16973-6

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Jay D. Lindquist, editor.

Academy of Marketing Science. Annual Conference (1984 : Niagara Falls, N.Y.); Lindquist, Jay D., editor.

2015

HF5411

Available Online

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Title

Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / Jay D. Lindquist, editor.

Corporate Author

Academy of Marketing Science. Annual Conference (1984 : Niagara Falls, N.Y.)

ISBN

9783319169736 electronic book
3319169734 electronic book
9783319169729

DOI

https://doi.org/10.1007/978-3-319-16973-6

Published

Cham : Springer, [2015]

Copyright

Language

English

Description

1 online resource.

Item Number

10.1007/978-3-319-16973-6 doi

Call Number

HF5411

Dewey Decimal Classification

658.8

Summary

This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Note

International conference proceedings.

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Access limited to authorized users.

Source of Description

Online resource; title from PDF title page (viewed May 29, 2015)

Added Author

Lindquist, Jay D., editor.

Series

Developments in marketing science.

Available in Other Form

Print version: 9783319169729