Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988 [electronic resource] / Edward G. Thomas and S.R. Rao, editors.
International Conference on Services Marketing (1988 : Cleveland, Ohio); Thomas, Edward G., editor.; Rao, S. R., editor.; Academy of Marketing Science.
2015
HD9980.5
Available Online

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Title Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988 [electronic resource] / Edward G. Thomas and S.R. Rao, editors.
Meeting Name International Conference on Services Marketing (1988 : Cleveland, Ohio)
ISBN 9783319173177 electronic book
3319173170 electronic book
9783319173160
DOI https://doi.org/10.1007/978-3-319-17317-7
Published Cham : Springer, [2015]
Language English
Description 1 online resource.
Item Number 10.1007/978-3-319-17317-7 doi
Call Number HD9980.5
Dewey Decimal Classification 658.8/04
Summary This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note "Reprint from original edition. International Conference on Services Marketing: special conference series, volume V ... 1988."
Bibliography, etc. Note Includes bibliographical references and author index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (viewed June 3, 2015).
Added Author Thomas, Edward G., editor.
Rao, S. R., editor.
Added Corporate Author Academy of Marketing Science.
Series Developments in marketing science.
Available in Other Form Print version: 9783319173160
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Papers from Opening Competitive Paper Session
Travel and Tourism
Leisure and Recreation
Recreational Services
International Services
Financial Services
Services Marketing Strategies and Techniques
Travel and Hospitality
Health Care Services
Nonprofit Services
Industrial Services.

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