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000727380 020__ $$a9783319173177$$qelectronic book
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000727380 0247_ $$a10.1007/978-3-319-17317-7$$2doi
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000727380 1112_ $$aInternational Conference on Services Marketing$$d(1988 :$$cCleveland, Ohio)
000727380 24510 $$aProceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988$$h[electronic resource] /$$cEdward G. Thomas and S.R. Rao, editors.
000727380 264_1 $$aCham :$$bSpringer,$$c[2015]
000727380 300__ $$a1 online resource.
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000727380 4901_ $$aDevelopments in marketing science : proceedings of the Academy of Marketing Science
000727380 500__ $$a"Reprint from original edition. International Conference on Services Marketing: special conference series, volume V ... 1988."
000727380 504__ $$aIncludes bibliographical references and author index.
000727380 5050_ $$aPapers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services.
000727380 506__ $$aAccess limited to authorized users.
000727380 520__ $$aThis volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000727380 588__ $$aOnline resource; title from PDF title page (viewed June 3, 2015).
000727380 650_0 $$aService industries$$xMarketing$$vCongresses.
000727380 7001_ $$aThomas, Edward G.,$$eeditor.
000727380 7001_ $$aRao, S. R.,$$eeditor.
000727380 7102_ $$aAcademy of Marketing Science.
000727380 77608 $$iPrint version:$$z9783319173160
000727380 830_0 $$aDevelopments in marketing science.
000727380 852__ $$bebk
000727380 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-17317-7$$zOnline Access$$91397441.1
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