Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988: [electronic resource] /: Edward G. Thomas and S.R. Rao, editors.

Thomas, Edward G.,; Rao, S. R.,; Academy of Marketing Science.

doi:10.1007/978-3-319-17317-7

Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988 [electronic resource] / Edward G. Thomas and S.R. Rao, editors.

International Conference on Services Marketing (1988 : Cleveland, Ohio); Thomas, Edward G., editor.; Rao, S. R., editor.; Academy of Marketing Science.

2015

HD9980.5

Available Online

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Title

Proceedings of the 1988 International Conference of Services Marketing, Cleveland, Ohio, October 26-28, 1988 [electronic resource] / Edward G. Thomas and S.R. Rao, editors.

Meeting Name

International Conference on Services Marketing (1988 : Cleveland, Ohio)

ISBN

9783319173177 electronic book
3319173170 electronic book
9783319173160

DOI

https://doi.org/10.1007/978-3-319-17317-7

Published

Cham : Springer, [2015]

Language

English

Description

1 online resource.

Item Number

10.1007/978-3-319-17317-7 doi

Call Number

HD9980.5

Dewey Decimal Classification

658.8/04

Summary

This volume includes the full proceedings from the 1988 International Conference on Services Marketing presented by the Academy of Marketing Science (AMS) and the Marketing Department of Cleveland State University in Cleveland, Ohio. It provides a variety of quality research in the field of Services Marketing and includes papers on various topics including travel and tourism, international services, industrial services and health care services. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Note

"Reprint from original edition. International Conference on Services Marketing: special conference series, volume V ... 1988."

Bibliography, etc. Note

Includes bibliographical references and author index.

Access Note

Access limited to authorized users.

Source of Description

Online resource; title from PDF title page (viewed June 3, 2015).

Added Author

Thomas, Edward G., editor.
Rao, S. R., editor.

Added Corporate Author

Academy of Marketing Science.