TY  - GEN
N2  - And Conclusions7.1 Summary; 7.2 Conclusions; Bibliography; Bibliography
N2  - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
AB  - And Conclusions7.1 Summary; 7.2 Conclusions; Bibliography; Bibliography
AB  - Based on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
T1  - Factors driving social network site usage
AU  - Ernst, Claus-Peter H.,
CN  - HM741
N1  - "Dissertation, Johannes Gutenberg-Universität Mainz, 2014".
ID  - 727481
KW  - Social networks
KW  - Social sciences
KW  - Online social networks
KW  - Data mining.
SN  - 9783658099183
SN  - 3658099186
TI  - Factors driving social network site usage
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-09918-3
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-09918-3
ER  -