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000727481 019__ $$a914151269
000727481 020__ $$a9783658099183$$qelectronic book
000727481 020__ $$a3658099186$$qelectronic book
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000727481 050_4 $$aHM741
000727481 08204 $$a006.3/12$$223
000727481 1001_ $$aErnst, Claus-Peter H.,$$eauthor.
000727481 24510 $$aFactors driving social network site usage$$h[electronic resource] /$$cClaus-Peter H. Ernst.
000727481 264_1 $$aWiesbaden :$$bSpringer Gabler,$$c[2015]
000727481 264_4 $$c©2015
000727481 300__ $$a1 online resource.
000727481 336__ $$atext$$btxt$$2rdacontent
000727481 337__ $$acomputer$$bc$$2rdamedia
000727481 338__ $$aonline resource$$bcr$$2rdacarrier
000727481 500__ $$a"Dissertation, Johannes Gutenberg-Universität Mainz, 2014".
000727481 504__ $$aIncludes bibliographical references.
000727481 5050_ $$aList of Articles; List of Figures; List of Tables; List of Abbreviations; Introduction; 1.1 Purpose of the Thesis; 1.2 Structure of the Thesis; Bibliography; Hedonic and Utilitarian Motivations of Social Network Site Usage; Abstract; 2.1 Introduction; 2.2 Background Literature; 2.2.1 Technology Acceptance Model; 2.2.2 The Technology Acceptance Model in SNS Research; 2.3 Discussion of Current SNS Usage Research; 2.3.1 SNSs Are Both Hedonic and Utilitarian Technologies; 2.3.2 Perceived Usefulness Measurement Items Have to Fit SNSs' Contexts; 2.4 Research Model; 2.5 Research Design
000727481 5058_ $$a2.5.1 Data Collection2.5.2 Measurement; 2.6 Results; 2.6.1 Measurement Model; 2.6.2 Structural Model; 2.7 Conclusions; Bibliography; The Influence of Perceived Belonging on Social Network Site Usage; Abstract; 3.1 Introduction; 3.2 Theoretical Background; 3.2.1 The Technology Acceptance Model and its Use in SNS Research; 3.2.2 Perceived Belonging; 3.3 Research Model; 3.3.1 Basic TAM Relationships; 3.3.2 The Influence of Perceived Belonging ; 3.4 Research Design; 3.4.1 Data Collection; 3.4.2 Measurement; 3.5 Results; 3.5.1 Measurement Model; 3.5.2 Structural Model; 3.6 Conclusions
000727481 5058_ $$a5.3 Research Model5.4 Empirical Study; 5.4.1 Data Collection; 5.4.2 Measurement; 5.5 Results; 5.5.1 Measurement Model; 5.5.2 Structural Model; 5.6 Conclusions; Bibliography; What Drives Sharing and Receiving Usage in Social Network Sites?; Abstract; 6.1 Introduction; 6.2 Sharing and Receiving Usage; 6.3 Research Model; 6.3.1 Extraversion; 6.3.2 Personal Network Size; 6.3.3 Curiosity ; 6.3.4 Perceived Informational Benefit; 6.4 Research Design; 6.4.1 Data Collection; 6.4.2 Measurement ; 6.5 Results; 6.5.1 Measurement Model ; 6.5.2 Structural Model; 6.6 Conclusions; Bibliography
000727481 506__ $$aAccess limited to authorized users.
000727481 520__ $$aAnd Conclusions7.1 Summary; 7.2 Conclusions; Bibliography; Bibliography
000727481 520__ $$aBased on multiple surveys, the present book gives valuable insights into the factors driving Social Network Site usage behavior for both practitioners and academics. By empirically evaluating multiple influence factors, it contributes to the current body of knowledge on Social Network Site usage behavior and provides multiple practical implications for Social Network Site service providers, advertisers, etc.
000727481 588__ $$aOnline resource; title from PDF title page (viewed June 8, 2015).
000727481 650_0 $$aSocial networks$$xResearch.
000727481 650_0 $$aSocial sciences$$xNetwork analysis.
000727481 650_0 $$aOnline social networks$$xResearch.
000727481 650_0 $$aData mining.
000727481 77608 $$iPrint version:$$aErnst, Claus-Peter H.$$tFactors Driving Social Network Site Usage$$dWiesbaden : Springer Fachmedien Wiesbaden,c2015$$z9783658099176
000727481 852__ $$bebk
000727481 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-658-09918-3$$zOnline Access$$91397441.1
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000727481 980__ $$aEBOOK
000727481 980__ $$aBIB
000727481 982__ $$aEbook
000727481 983__ $$aOnline
000727481 994__ $$a92$$bISE