Marketing in transition [electronic resource] : scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress / Colin L. Campbell, editor.
Campbell, Colin L., editor.; Academy of Marketing Science.; World Marketing Congress (2009 : Oslo, Norway)
2015
HF5415
Available Online

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Title Marketing in transition [electronic resource] : scarcity, globalism, & sustainability : proceedings of the 2009 World Marketing Congress / Colin L. Campbell, editor.
ISBN 9783319186870 electronic book
3319186876 electronic book
9783319186863
Published Cham : Springer, 2015.
Language English
Description 1 online resource.
Call Number HF5415
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Campbell, Colin L., editor.
Added Corporate Author Academy of Marketing Science.
Added Meeting Name World Marketing Congress (2009 : Oslo, Norway)
Series Developments in marketing science: proceedings of the Academy of Marketing Science.
Available in Other Form Marketing in Transition: Scarcity, Globalism, & Sustainability
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Session 1.1: Consumers and Technology Interaction
Session 1.2: Developing Issues in International Marketing
Session 1.3: The Role of Corporate Responsibility in Retailing
Session 1.4: Service Quality and the Service Encounter
Session 1.5: Communicating Deals
Session 2.2: Consumer Brand Issues
Session 2.3: Managing Innovation and Creativity in the Course of New Product Development
Session 2.4: International Marketing Channels and Services
Session 2.5: New Approaches in Marketing Research
Session 3.1: Relationships, Trust and Competitive Advantage
Session 3.2: Health Care Attitudes and Relationships
Session 3.3: Retailing Strategy
Session 3.4: Behaviour within Cultural Subgroups
Session 3.5: Effective Delivery Techniques in Marketing Education
Session 3.6: International Consumer Development and Brand Management
Session 4.1: E-Marketing Theory and Practice from Around the World
Session 4.2: Emerging Issues in Global Marketing
Session 4.3: New Approaches for Measuring Consumer Experiences and Purchase Behavior
Session 4.4: Health Care Quality, Performance and Consumer Choice
Session 4.5: Relationship Marketing
Session 5.1: The Marketing Strategy and Performance Relationship
Session 5.2: Green Marketing & Sustainable Practices
Session 5.3: BtB Relationship and Management Issues
Session 5.4: Consumer Behavior in Retailing
Session 5.5: Topics in World Tourism
Session 5.6: Research in Marketing Ethics: Developments and Trends
Session 6.1: Methodological Issues Relating to Internet-Based Surveys
Session 6.2: Capabilities-Based Internationalization and Ownership
Session 6.3: Ethics and Ethical Consumption
Session 6.4: New Product Development Strategy
Session 6.5: Branding and its Effects
Session 6.6: Evolution and Change in Wholesaling Systems
Session 7.1: Age, Ageing, and Ages
Session 7.3: Environmental & Social Issues in Marketing
Session 7.4: International Culture and Individual Effects
Session 7.5: Retailing and Loyalty
Session 7.6: Nonprofit and Social Issues
Session 8.1: International Entrepreneurship and Market Assessment
Session 8.2: Studying Advertising Effects around the World
Session 8.3: Measuring Consumer Perceptions of New Products, Concepts, Brand Value, and Brand Name Confusion
Session 8.4: Retail Management
Session 8.5: Services Marketing and Service Employees: Critical Links
Session 8.6: Design and Choice in the Supply Chain
Session 9.1: Inclusive Capitalism
Emerging Topics on the Base-of-the-Pyramid Model in Global Marketing
Session 9.2: Sales Management Perspectives: Communications, Leadership, and Control Systems
Session 9.3: Behavioral Aspects of Services Marketing.- Session 9.4: Emerging Issues in Entrepreneurship
Session 9.5: International Retailing
Session 10.1: Product and Pricing Strategies.- Session 10.2: Nonprofit Marketing
Session 10.3: Brands as People?.- Session 10.4: Interactional Issues in BtB.- Session 10.5: Codes of Ethics and Values
Session 11.1: Consumer Norms within Societies
Session 11.2: New Developments in E-Marketing
Session 11.4: Environmental Issues in Marketing
Session 11.5: Entrepreneurship and Strategy.

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