Advances in national brand and private label marketing: [electronic resource] :: second International Conference, 2015 /: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors.

Martínez-López, Francisco J.; Gázquez Abad, Juan Carlos,; Sethuraman, Raj,

Advances in national brand and private label marketing [electronic resource] : second International Conference, 2015 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors.

International Conference on Research on National Brand and Private Label Marketing (2nd : 2015 : Granada, Spain); Martínez-López, Francisco J. (Francisco José), editor.; Gázquez Abad, Juan Carlos, editor.; Sethuraman, Raj, editor.

2015

HF5415.1255

Available Online

Formats

Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS

Add to Basket

Linked e-resources

Linked Resource

Online Access

Concurrent users

Unlimited

Authorized users

Document Delivery Supplied

Can lend chapters, not whole ebooks

Details

Title

Advances in national brand and private label marketing [electronic resource] : second International Conference, 2015 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors.

Meeting Name

International Conference on Research on National Brand and Private Label Marketing (2nd : 2015 : Granada, Spain)

ISBN

9783319201825 electronic book
3319201824 electronic book
9783319201818

Published

Cham, Switzerland : Springer, [2015]

Language

English

Description

1 online resource.

Call Number

HF5415.1255

Dewey Decimal Classification

658.827

Summary

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.

Bibliography, etc. Note

Includes bibliographical references.

Access Note

Access limited to authorized users.

Added Author

Martínez-López, Francisco J. (Francisco José), editor.
Gázquez Abad, Juan Carlos, editor.
Sethuraman, Raj, editor.

Series

Springer proceedings in business and economics.

Linked Resources

Online Access

Record Appears in

Online Resources > Ebooks
All Resources