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000727513 020__ $$a9783319201825$$qelectronic book
000727513 020__ $$a3319201824$$qelectronic book
000727513 020__ $$z9783319201818
000727513 035__ $$aSP(OCoLC)ocn910845418
000727513 035__ $$aSP(OCoLC)910845418
000727513 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dN$T$$dGW5XE$$dIDEBK$$dYDXCP$$dEBLCP$$dCDX$$dUPM
000727513 049__ $$aISEA
000727513 050_4 $$aHF5415.1255
000727513 08204 $$a658.827$$223
000727513 1112_ $$aInternational Conference on Research on National Brand and Private Label Marketing$$n(2nd :$$d2015 :$$cGranada, Spain)
000727513 24510 $$aAdvances in national brand and private label marketing$$h[electronic resource] :$$bsecond International Conference, 2015 /$$cFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad, Raj Sethuraman, editors.
000727513 264_1 $$aCham, Switzerland :$$bSpringer,$$c[2015]
000727513 300__ $$a1 online resource.
000727513 336__ $$atext$$btxt$$2rdacontent
000727513 337__ $$acomputer$$bc$$2rdamedia
000727513 338__ $$aonline resource$$bcr$$2rdacarrier
000727513 4901_ $$aSpringer proceedings in business and economics
000727513 504__ $$aIncludes bibliographical references.
000727513 5050_ $$aPart I: Consumer Behaviour I -- Part II: Strategic Decisions -- Part III: Branding -- Part IV: Market Trends and Theoretical Research -- Part V: Consumer Behaviour II.
000727513 506__ $$aAccess limited to authorized users.
000727513 520__ $$aThis book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding, market trends and theoretical research. The book presents a collection of original, rigorous and relevant contributions from the 2015 National Brands and Private Label Marketing conference in Barcelona.
000727513 650_0 $$aBranding (Marketing)$$vCongresses.
000727513 7001_ $$aMartínez-López, Francisco J.$$q(Francisco José),$$eeditor.
000727513 7001_ $$aGázquez Abad, Juan Carlos,$$eeditor.
000727513 7001_ $$aSethuraman, Raj,$$eeditor.
000727513 830_0 $$aSpringer proceedings in business and economics.
000727513 852__ $$bebk
000727513 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-20182-5$$zOnline Access$$91397441.1
000727513 909CO $$ooai:library.usi.edu:727513$$pGLOBAL_SET
000727513 980__ $$aEBOOK
000727513 980__ $$aBIB
000727513 982__ $$aEbook
000727513 983__ $$aOnline
000727513 994__ $$a92$$bISE