Proceedings of the 1997 World Marketing Congress [electronic resource] / Samsinar Sidin and Ajay K. Manrai, editors.

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Proceedings of the 1997 World Marketing Congress [electronic resource] / Samsinar Sidin and Ajay K. Manrai, editors.

9783319173207 electronic book
3319173200 electronic book
9783319173191

Cham : Springer, 2015.

English

1 online resource (627 pages) : illustrations.

HF5410

658.8

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

"Presented by the Academy of Marketing Science and hosted by The Faculty of Economics and Management, Universiti Putra Malaysia, Malaysia."

Includes bibliographical references.

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Description based on print version record.

Developments in Marketing Science.

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