Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / John C. Rogers III, editor ; William A. Dempsey [and four others], co-editors.
Academy of Marketing Science. Annual Conference (1983 : Miami Beach, Florida); Rogers, John C., editor.; Dempsey, William A., editor.
2015
HF5411
Available Online

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Title Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference [electronic resource] / John C. Rogers III, editor ; William A. Dempsey [and four others], co-editors.
Corporate Author Academy of Marketing Science. Annual Conference (1983 : Miami Beach, Florida)
ISBN 9783319169378 electronic book
3319169378 electronic book
9783319169361
Published Cham : Springer, 2015.
Language English
Description 1 online resource (xxvi, 638 pages).
Call Number HF5411
Dewey Decimal Classification 658.8
Summary This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Note International conference proceedings.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed July 1, 2015).
Added Author Rogers, John C., editor.
Dempsey, William A., editor.
Series Developments in marketing science.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
All Resources
Foreword
Preface
Channels of Distribution
Comparative Marketing
Consumer Behavior
Futurism in Marketing
Health Services Marketing
Industrial Marketing
International Marketing
Marketing Education
Marketing History and Theory
Marketing in The Third World Countries
Marketing Management
Non-Profit
Research
Society
Physical Distribution/Logistics
Promotions
Policy
Quantitative Marketing
Tourism
Research in Progress.

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