000727969 000__ 04394cam\a2200457Ii\4500
000727969 001__ 727969
000727969 005__ 20230306140946.0
000727969 006__ m\\\\\o\\d\\\\\\\\
000727969 007__ cr\cn\nnnunnun
000727969 008__ 150701s2015\\\\sz\a\\\\o\\\\\100\0\eng\d
000727969 020__ $$a9783319173115$$qelectronic book
000727969 020__ $$a3319173111$$qelectronic book
000727969 020__ $$z9783319173108
000727969 020__ $$z3319173103
000727969 0247_ $$a10.1007/978-3-319-17310-8$$2doi
000727969 035__ $$aSP(OCoLC)ocn912498679
000727969 035__ $$aSP(OCoLC)912498679
000727969 040__ $$aN$T$$beng$$erda$$epn$$cN$T$$dGW5XE$$dN$T$$dOCLCO$$dCDX$$dIDEBK$$dYDXCP$$dUPM$$dAZU
000727969 049__ $$aISEA
000727969 050_4 $$aHF5411
000727969 08204 $$a658.8$$223
000727969 1112_ $$aWorld Marketing Congress$$d(1995 :$$cMelbourne, Vic.)
000727969 24510 $$aProceedings of the 1995 World Marketing Congress$$h[electronic resource] /$$cK. Grant and I. Walker, editors.
000727969 264_1 $$aCham :$$bSpringer,$$c2015.
000727969 300__ $$a1 online resource (554 pages) :$$billustrations.
000727969 336__ $$atext$$btxt$$2rdacontent
000727969 337__ $$acomputer$$bc$$2rdamedia
000727969 338__ $$aonline resource$$bcr$$2rdacarrier
000727969 4900_ $$aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
000727969 5050_ $$aThe Olympics and the Marketing of Sports -- International Trade, Joint Ventures and Related Strategies -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Ethics, Health Public Policy, and International Market Segmentation -- Theoretical Concepts and Practical Applications -- Macro/Environmental/Ethics/Quality-of-Life Marketing: Marketing and Environment -- Selling and Sales Management Issues: Strategic Issues in Sales Management -- Cross Cultural Issues in Consumer Behavior: Special Topics -- Developments in Marketing Research: New Directions in Marketing Research -- Pricing and Countertrade (Pricing & Barter) -- Services Marketing Track: Management Issues in Services Marketing -- Contemporary Issues in Asian/Pacific Markets -- Channels of Distribution, Strategic Alliances and Direct Marketing -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Development in Marketing Research: Analytical Techniques: New Applications -- Relationship Marketing: Sex, Service Quality and Customer Satisfaction -- Challenges of Marketing and Economic Development: Contemporary Issues -- Channels of Distribution, Strategic Alliances, and Direct Marketing: Building Strategic Alliances -- Cross Cultural Issues in Consumer Behavior: Regional Comparisons in Consumer Behavior -- Issues in International Retailing: Contemporary Issues in Retailing -- The Olympics and the Marketing of Sports: Sponsorship -- Relationship Marketing: A New Philosophy for Marketing or a New Function.
000727969 506__ $$aAccess limited to authorized users.
000727969 520__ $$aThis volume includes the full proceedings from the 1995 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
000727969 588__ $$aDescription based on print version record.
000727969 650_0 $$aMarketing$$vCongresses.
000727969 7001_ $$aGrant, K.,$$eeditor.
000727969 7001_ $$aWalker, I.,$$eeditor.
000727969 77608 $$iPrint version:$$tProceedings of the 1995 World Marketing Congress . Grant, I. Walker$$z3319173103$$w(OCoLC)910705052
000727969 852__ $$bebk
000727969 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-17311-5$$zOnline Access$$91397441.1
000727969 909CO $$ooai:library.usi.edu:727969$$pGLOBAL_SET
000727969 980__ $$aEBOOK
000727969 980__ $$aBIB
000727969 982__ $$aEbook
000727969 983__ $$aOnline
000727969 994__ $$a92$$bISE