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Table of Contents
Introduction
Coming out of the closet to address challenges with lgbt research / Natalie Tindall
Harassment in the workplace : violence, ambivalence, and derision
Invisible in a visible profession : the social construction of workplace
Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang
One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy
Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas
Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo
Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati
Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson
Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley
Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Châavez & Katie R. Place
Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee
Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai
Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole
Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek
From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips
Conclusion
Looking back, moving forward : new directions in LGBT research / Richard Waters.
Coming out of the closet to address challenges with lgbt research / Natalie Tindall
Harassment in the workplace : violence, ambivalence, and derision
Invisible in a visible profession : the social construction of workplace
Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang
One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy
Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas
Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo
Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati
Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson
Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley
Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Châavez & Katie R. Place
Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee
Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai
Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole
Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek
From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips
Conclusion
Looking back, moving forward : new directions in LGBT research / Richard Waters.