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000728876 001__ 728876
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000728876 008__ 130110s2013\\\\nyua\\\\\b\\\\001\0\eng\\
000728876 010__ $$a  2012050293
000728876 020__ $$a9781433119491$$qpaperback
000728876 020__ $$a1433119498$$qpaperback
000728876 020__ $$a9781433119507$$qhardcover
000728876 020__ $$a1433119501$$qhardcover
000728876 020__ $$z9781453910559$$qelectronic book
000728876 035__ $$a(OCoLC)ocn833374687
000728876 035__ $$a728876
000728876 040__ $$aDLC$$beng$$erda$$cDLC$$dBTCTA$$dYDXCP$$dOHX$$dDEBBG
000728876 042__ $$apcc
000728876 049__ $$aISEA
000728876 05000 $$aLC192.6$$b.C666 2013
000728876 08200 $$a371.826/6$$223
000728876 24500 $$aComing out of the closet :$$bexploring LGBT issues in strategic communication with theory and research /$$cedited by Natalie T. J. Tindall and Richard D. Waters.
000728876 264_1 $$aNew York :$$bPeter Lang,$$c2013.
000728876 300__ $$aviii, 280 pages :$$billustrations ;$$c23 cm
000728876 336__ $$atext$$2rdacontent
000728876 337__ $$aunmediated$$2rdamedia
000728876 338__ $$avolume$$2rdacarrier
000728876 504__ $$aIncludes bibliographical references (pages [243]-272) and index.
000728876 5050_ $$aIntroduction -- Coming out of the closet to address challenges with lgbt research / Natalie Tindall -- Harassment in the workplace : violence, ambivalence, and derision -- Invisible in a visible profession : the social construction of workplace -- Invisible and visible identities and sexualities in public relations / Lee Edwards & Jacquie L'Etang -- One agenda, multiple platforms: how 21st-century LGBT advocacy organizations navigate a shifting media landscape to communicate messages of equality / Dean E. Mundy -- Sexual minorities as advertising gatekeepers : inside an industry / David Gudelunas -- Mis(sed) representations : LGBT imagery in mainstream advertising / Kristin Comeforo -- Symbolic interactions in sexual scripts : improvisation and male consumer responses to gay-vague advertising / Jacqueline Lambiase, Glenn Griffin, & Kartik Pashupati -- Neither cold nor hot : assessing Christian world wide web sites that target LGBT publics / Douglas J. Swanson -- Gaffes, glitches and gays : how organizations respond to LGBT crises / Brenda J. Wrigley -- Absolut vodka : defining, challenging or reinforcing gay identity? / Christopher Châavez & Katie R. Place -- Who we were is who we are : uses of history in Philadelphia's LGBT tourism marketing / Byron Lee -- Politicizing gay advertising : a consumer response study / Wan-Hsiu Sunny Tsai -- Strategically framing same-sex marriage : lessons from California's 2008 "proposition 8" campaign / Hayley Cole -- Advocacy in the digital age : participatory media and the empowerment of an LGBT public / Erica Ciszek -- From unspeakable to homosexual to gay to lgbt : the evolution of research on marketing's most controversial market segment / Laurie Phillips -- Conclusion -- Looking back, moving forward : new directions in LGBT research / Richard Waters.
000728876 650_0 $$aHomosexuality and education.
000728876 650_0 $$aSexual orientation$$xStudy and teaching.
000728876 650_0 $$aSexual minorities$$xStudy and teaching.
000728876 650_0 $$aBisexuality$$xStudy and teaching.
000728876 650_0 $$aTranssexualism$$xStudy and teaching.
000728876 7001_ $$aTindall, Natalie T. J.,$$d1978-
000728876 7001_ $$aWaters, Richard D.,$$d1976-
000728876 85200 $$bgen$$hLC192.6$$i.C666$$i2013
000728876 909CO $$ooai:library.usi.edu:728876$$pGLOBAL_SET
000728876 980__ $$aBIB
000728876 980__ $$aBOOK