Branding and advertising/ edited by Flemming Hansen & Lars Bech Christensen.
2003
HF5821 .B73 2003
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Details
Title
Branding and advertising/ edited by Flemming Hansen & Lars Bech Christensen.
Edition
1st ed.
ISBN
9788763001182
8763001187
8763001187
Publication Details
[Copenhagen] : Copenhagen Business School Press ; Herndon, VA : Distribution, North America, Copenhagen Business School Press Books International, 2003.
Language
English
Description
473 p. : ill.
Call Number
HF5821 .B73 2003
Bibliography, etc. Note
Includes bibliographical references (p. 410-469).
Access Note
Access limited to authorized users.
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