Marketing semiotics: signs, strategies, and brand value / Laura R.
2012
HF5415.122 .O78 2011
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Details
Title
Marketing semiotics: signs, strategies, and brand value / Laura R.
Author
ISBN
9780199566495
9780191617867
9780191617867 (electronic bk.)
9780191617867
9780191617867 (electronic bk.)
Publication Details
Oxford ; New York : Oxford University Press, 2012.
Language
English
Description
xii, 218 p. : ill.
Call Number
HF5415.122 .O78 2011
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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