Machine generated contents note: Introduction: What Is a Corporate University, and
Why Should an Organization Have One?
Mark Allen, Ph.D., Director of Executive Education,
Pepperdine University
Part 1: Designing a Corporate University
Chapter 1: Creating a Corporate University:
Diary of a Launch
Mike Morrison, Ph.D., Dean, University of Toyota
Chapter 2: Running a Corporate University Like a Business:
A Financial Model
Jim Moore, Consultant andformer Director,
SunU, Sun Microsystems
Chapter 3: Corporate University Structures
That Reflect Organizational Cultures
Karen Barley, Vice President, Corporate University
Enterprise
Chapter 4: The Corporate University as a Strategic Lever:
Integrating the Strategic Objectives of the Firm with the
Desired Outcomes of the Corporate University
Tom McCarty, Director of Consulting, Motorola University
Chapter 5: Strategic Partnerships for Corporate Universities
Mark Allen, Ph.D.
Part 2: Managing a Corporate University
Chapter 6: Best Practices in Corporate Universities
Robert M. Fulmer, Ph.D., Professor of Management,
Pepperdine University
Chapter 7: The Corporate University Training Function
Linda H. Lewis, Senior Vice President, Learning and
Education, Charles Schwab
Chapter 8: Using Technology to Enhance Learning in
Corporate Universities
Brandon Hall, Ph.D., Consultant and President,
brandonhall.com
Chapter 9: Measurement in Corporate University Learnin
Environments: Is It Gonna Show? Do We Wanna Know?
Laree Kiely, Ph.D., Consultant andformer Professor,
University of Southern California
Chapter 10: Measuring ROI in Corporate Universities:
Death of the Student Day and Birth of Human Capital
Matt Barney, Ph.D., Director, Performance Excellence anc
Measurement, Motorola University
Part 3: International Perspectives
Chapter 11: Corporate Universities in Europe
Annick Renaud-Coulon, Author and Consultant, Paris
Chapter 12: Corporate Universities in Australia and
Southeast Asia
Ian Dickson, Ph.D., Deakin University, Australia
Conclusion: Whither Corporate Universities?
Mark Allen, Ph.D.
Index 269
About the Authors 273.