Linked e-resources
Details
Table of Contents
What is soda? Why advocacy is needed
Sodas and health
The soda industry and how it works
Targeting children
Targeting minorities and the poor
"Softball" marketing tactics: recruiting allies, co-opting critics
More "softball" tactics: mitigating environmental damage
"Hardball" tactics: defending turf, attacking critics
Advocacy: soda caps, taxes, and more.
Sodas and health
The soda industry and how it works
Targeting children
Targeting minorities and the poor
"Softball" marketing tactics: recruiting allies, co-opting critics
More "softball" tactics: mitigating environmental damage
"Hardball" tactics: defending turf, attacking critics
Advocacy: soda caps, taxes, and more.