Social media [electronic resource] : how to engage, share, and connect / Regina Luttrell.

Part 1 : the advancement of an industry
The four quadrants of public relations
The evolution of social media
Status : "it's complicated"
Part II : formulating a strategy : social media tools used by public relations practitioners
Social press
Sharing expertise
Social networks
Photo sharing
Video
Crisis management on the social sphere
Rules of engagement : developing an effective social media policy for your company and employees.