Essential data collection
Defining and entering the field
Recording and organizing ethnographic field data : field notes, interviews, drawings, visual documentation, and survey data
Participant observation and informal interviewing in the field
Additional methods for collecting exploratory data
In-depth, open-ended exploratory interviewing
Semistructured interviews and observations
Focus group interviews
Structured approaches to ethnographic data collection : surveys
Sampling in ethnographic research
Defining and evaluating quality in ethnographic research.