Television is the new television : the unexpected triumph of old media in the digital age / Michael Wolff.

Prologue
Part 1 The Revolution Is Foretold
1 Blinded by the New
2 The Logical Outcome
3 Why Digital Is So Sure About the Future ... the Millennials!
Part 2 Inventing New Media
4 How News Came to Wag the Dog
5 To Be, or Not to Be, Cool
Part 3 The New Audience
And What It's Worth
6 Traffic Patterns
7 The Self-Promoters
8 Tech Men as Ad Men
9 Explaining Programmatic Advertising
10 The Advertising Curve
Part 4 Counterrevolution
11 Th Netflix unRevolution
12 Screen Time
13 More Boxes
14 Consolidating Consolivision
15 Television Wants to Be Paid for
16 Finding the New Economics
17 No Neutrals in Net Neutrality
18 When YouTube Challenged TV
and Lost
19 YouTube Becomes Not YouTube
20 Facebook Television
Part 5 The New Television
Or The New Old Television
21 Premium Plus Plus Plus
22 Repacking the Unbundle
Part 6 Content Is Kind
Well, It Is On Television
23 Sine Qua Non
24 Television and the Way We Live Now
25 The Digital Postscript
Acknowledgments
Index.