Commercializing innovation [electronic resource] : turning technology breakthroughs into products / Jerry Schaufeld.
2015
HD45
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Details
Title
Commercializing innovation [electronic resource] : turning technology breakthroughs into products / Jerry Schaufeld.
Author
Schaufeld, Jerry, author.
ISBN
9781430263531 electronic book
1430263539 electronic book
9781430263524
1430263520
1430263539 electronic book
9781430263524
1430263520
Published
[Berkeley, CA] : Apress, 2015.
Distributor
New York, NY : Distributed to the book trade worldwide by Springer,
Copyright
©2015
Language
English
Description
1 online resource (xv, 210 pages)
Item Number
10.1007/978-1-4302-6353-1 doi
Call Number
HD45
Dewey Decimal Classification
658.4/062
Summary
Commercializing Innovation: Turning Technology Breakthroughs into Products℗ℓshows how to turn ideas from R&D labs,universities, patent offices, and inventors into commercially successful products and services. Commercializing technology has never been easy, and it's getting tougher all the time. All the decisions you need to make are complicated by today's breakneck rates of change in enabling technology and by competitive pressures disseminated globally at the speed of the internet: Where to get ideas? Which to pursue? Whom to hire? Where to manufacture? How to fund? Create a startup or license to another? To answer these questions adequately and bring sophisticated products and services successfully to market, you need to deploy the systematic methods detailed in this book. Jerry Schaufeld--serial technology entrepreneur, angel investor, and distinguished professor of entrepreneurship--presents in detail his proven step-by-step commercialization process, beginning with technology assessment and culminating with the successful launch of viable products into the global market. Using℗ℓcase studies, models, and practical tips culled from his entrepreneurial career, he shows readers of℗ℓCommercializing Innovation℗ℓhow to Source technology that can be turned into pro ducts Recognize an opportunity to create a viable product Perform feasibility analyses before sinking too much money into a℗ℓproject Find the right method and means to introduce the product to market Plan the project down to the last detail Execute the project in ways that improve chances of its success Comply with government regulation without crippling your project Decide whether offshore manufacturing is your best option Compete globally with globally sourced ideas and funding.
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed August 24, 2015).
Available in Other Form
Print version: 1430263520
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