@article{734200,
      recid = {734200},
      author = {Schaffmeister, Niklas,},
      title = {Brand building and marketing in key emerging markets a  practitioner's guide to successful brand growth in China,  India, Russia and Brazil / [electronic resource] :},
      pages = {1 online resource.},
      url = {http://library.usi.edu/record/734200},
      doi = {https://doi.org/10.1007/978-3-319-19482-0},
}