Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.
2014
HF5415.1265 .P486 2014
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Details
Title
Connect : how to use data and digital marketing to create lifetime customers / Lars Birkholm Petersen, Ron Person, Christopher Nash.
ISBN
9781118963616
9781118963609 (electronic bk.)
9781118963609 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2014.
Copyright
©2014
Language
English
Description
1 online resource (274 pages) : color illustrations
Call Number
HF5415.1265 .P486 2014
Dewey Decimal Classification
658.8/72
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: Petersen, Lars Birkholm. Connect : how to use data and digital marketing to create lifetime customers. Hoboken, New Jersey : Wiley, c2014 9781118963616
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