@article{737698,
      recid = {737698},
      author = {Gaul, Gilbert M.,},
      title = {Billion-dollar ball : a journey through the big-money  culture of college football /},
      pages = {xix, 249 pages ;},
      note = {Includes index.},
      abstract = {"Over the past decade college football has not only  doubled in size, but its elite programs have become a  $2.5-billion-a-year entertainment business ... . In most  cases, those windfalls are not passed on to the  universities themselves, but flow directly back into their  athletic departments. College presidents have been  unwilling or powerless to stop a system that has spawned a  wildly profligate infrastructure of coaches, trainers,  marketing gurus, and a growing cadre of bureaucrats whose  sole purpose is to ensure that players remain academically  eligible to play.  ... What are the consequences when  college football coaches are the highest paid public  employees in over half the states in an economically  troubled country, or when football players at some schools  receive ten times the amount of scholarship awards that  academically gifted students do?  Billion-Dollar Ball  considers ... how an astonishingly wealthy sports franchise  has begun to reframe campus values and distort the  fundamental academic mission of our universities."--From  publisher description.},
      url = {http://library.usi.edu/record/737698},
}