Part 1. Those who play. Why do perfectly normal people become raving lunatics online?
Why do people cheat, hack, and peek at strategy guides?
Why are fanboys and fangirls so ready for a fight?
Why do we get nostalgic about good old games?
Part 2. Those who make. How do games get us to keep score and compete?
How do games get us to grind, complete side quests, and chase achievements?
How do developers keep us so excited about new loot?
Part 3. Those who sell. How do games make us feel immersed in imaginary worlds?
Why do we go crazy for digital game sales?
How do games and apps get you with in-game purchases?
How do games keep players playing?
How do games get players to market each other?
Part 4. The games themselves. Do we shape our in-game avatars or do they shape us?
Why do we like violent games so much? And should we be worried that we do?
Do video games make you smarter?
Conclusion: Where do psychology and video games go from here?