@article{740777,
      recid = {740777},
      author = {Guiliano, Jennifer.},
      title = {Indian spectacle : college mascots and the anxiety of  modern America /},
      pages = {1 online resource (xiii, 175 pages) :},
      abstract = {"In recent decades U.S. colleges and universities have  been prone to changing athletic conference affiliations,  seeking increased public prestige, building fan bases, and,  of course, growing revenues. Such moves are driven by a  very realistic set of calculations: in 2010 the collective  revenue of the fifteen highest-grossing teams in Division I  of the National Collegiate Athletic Association (NCAA)  topped one billion dollars, a hefty figure that does not  even take into account the revenue generated by the sales  of university-related apparel and athletic gear.  Expressions of team allegiance, particularly the display of  sports mascots, are a visual expression of this American  obsession with collegiate sport. In American Spectacle,  historian Jennifer Guiliano investigates the role of sports  mascots in the big business of American college football in  order to connect mascotry to twentieth-century expressions  of community identity, individual belonging, stereotyped  imagery, and cultural hegemony. To do so, she historicizes  the creation and spread of mascots and university  identities as something bound up in the spectacle of  halftime performance, the growth of collegiate competition,  the anxiety of middle-class masculinity, and the  commercialization of athletics in the first two decades of  the twentieth century"--},
      url = {http://library.usi.edu/record/740777},
}