@article{740996,
      author = {Saucet, Marcel, and Borte, Derrick,},
      url = {http://library.usi.edu/record/740996},
      title = {Street marketing the future of guerrilla marketing and  buzz / [electronic resource] :},
      recid = {740996},
      pages = {1 online resource (xiii, 191 pages) :},
}